Who we are


A motley bunch of first generation entrepreneurs broke into existence in 2012, each one possessed by an unshakeable dream to create a world-class enterprise in cutting-edge visual media production services.

Making a mark

The group worked diligently in creating a technological platform that had the power to not only help brands realize visually rich, cost-effective, sustainable Visual Media. They also helped to manage these assets through its lifecycle using a reliable Coding and Tagging Technology called QV Code.

It sold the dream of using this product platform to develop the vast Indian market to Mitsubishi Chemical Corporation, a world leader in synthetic paper/film manufacturing.

Efficient Integration

Combining the power of this product called YUPO with its QV Code aided service delivery platform, Etrax set sail to make a marked difference to various industry verticals which went on to become its valuable customers.

Exceeding Expectations

Over the past 5 years, Etrax Mobility has carved its businesses into 3 Lines of services, namely Smart Documentation & Labeling, Visual Merchandising and Product Track & Trace.

The Visual Merchandising is the largest pie since we service the largest Retail brands in the country Pan India. We take immense pride in the fact that in just under 2 years, we have successfully delivered end to end Visual Merchandising solutions to brands like Big Bazaar, Food Bazaar, Central, Kara, Karmiq, Café Coffee day, Honda Motors etc. We are a Pan India operation today, happily serving customers through their VM ideation, production, logistics, on-site installation and post-installation support. We guarantee the biggest tangible benefits all brands look for: Reduced costs, integrated delivery.

In this journey, we are a new paradigm in how service providers are perceived by the end customer. We have turned this trade on its head and propelled ourselves forward by bringing in strong corporate ethics in our delivery commitment!


Founded by a bunch of Professionals from diverse core competencies as a Technology Play.


Quality solutions for the K-12 education and Integrated Logistics verticals




Etrax introduced its first series of Visual Merchandising (Brand Collaterals) as a pilot to a regional brand


Etrax introduced its first series of Visual Merchandising to the Future group for Big Bazaar


800% Y-O-Y growth in volumes as we have built capacity to service brand needs on a PAN INDIA level

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