Strategizing for the future
India is a forerunner in propagating environmental friendly practices and various government initiatives have been consistently discouraging the use of hazardous media substrates like PVC /Vinyl. The disposal of these items leads to toxic waste and a huge drain on the resources of establishments. YUPO is clearly the future. We have invested time and capital in creating awareness about this green initiative to brands in India. It is a mere function of time when regulatory pressures will bring a perception change in the Visual Merchandising process owners to increase the adoption levels and make Eco-friendliness a default specification. We are committed to this movement and continue to build applications to promote this actively.