@home: Short Burst Pan India Promotional campaign: Speedy and Sustainable
@Home commissioned us for an in-store campaign of theirs. It was a discount program for their merchandise to be implemented in 13 cities spread across 18 stores. The brief was to produce and install all the BTL in-store elements of branding within 7 days of the design release. The collaterals were to be deployed in-store and also on company owned vehicles.
- The artwork stage itself was nebulous and was rapidly changing & evolving within the project timelines. Coordination was needed with the customer personnel to get needed approvals.
- The team had to deploy on-site personnel in 13 cities and concurrently execute the work in 3 days before the sale date commenced for the stores.
- The team had to get the work approval from the store managers and also coordinate with HO for clarifications that were needed on a dynamic basis.
- Some elements had to be installed during night hours to meet operational requirements.
The Process followed:
Preparation of the project plan with zero in on production hubs & sensitize the onsite teams.
Vet the client artwork for print readiness and store data for BOQ tally, coordinate with HO & get the feedback from production.
Follow decentralized production mapped as per cities with localized production & localized on-site teams.
On site execution of the project by coordinating with local store managers.
About 15000 sq ft of Merchandising Brand collaterals were produced and installed in 13 cities in 18 stores in about 7 days’ time. Finally, we had a happy customer and a very proud team!