Big Bazaar: Transformation to GenNxt Stores with innovative VM elements

  

The senior management of Future Group conceived the GenNxt genre of stores. The brief was to give a radically new, fresh and an invigorating shopping experience to its customers. The ambiance was purposed to be bright, classy and distinctly done up to encourage the shoppers to spend more time within the store.

As the VM implementation partner, we had clearly defined twin objectives

  • Suggest VM elements that are innovative and stand out, bringing in a happier experience to shoppers.
  • High-Quality execution of the prints and the props that is consistent with the brief and brings that wow factor to the shopping ambiance.

Elements that made a significant difference

  • The entrance branding/window displays

We used a combination of digital and backlit branding to present a regal façade to the store. High-quality fabric based LIT signage’s with UV printing was used to create and deliver the desired effect. The façade we believe is a great introduction to the GenNxt tag of these stores. Created the right introduction to what ensued as the elevated experience once the shopper was inside the store.

  • The pillar claddings inside the store

No pillar / self-standing beam inside the store were left vacant. Every unit was prepared for a top to bottom backlit signage. Fabric, UV prints were used for finesse.

  • Lit bay breakers

This was a LED-based bay breaker concept that was unique. From one end of the bay, gave a beautiful feel to the section and also served as logical separators for the display section.

  • Digital signages

Interactive LED displays were used to play promotion videos, product information for a few sections. These were a series of connected screens on which the content could be updated centrally.

  • Laser Cu, Wooden Letterings

Wooden Letterings were a fresh change from the standard acrylic cut letters. These were highlighted in section headers, especially in the food section for a more prominent display effect.

  • More informative billing counters section

The counters were a focal point for a more soothing, less intrusive effect on the shoppers. The colors used, the type of bold lettering used, the lighting all added up to bringing in the best comfort to the consumers, especially when it came to paying!

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